Step 3: Evidence vs. assumption

Sort what you know from what you're guessing.

Anything you can't back up with a fact, a number, or a conversation belongs in the right-hand column. Use this as a map for what you already know, what you're assuming, and what you still need to verify.

Sorting prompts
  • Is this a fact you verified, or something someone said?
  • Would this hold up if a friend asked you 'how do you know?'
  • Is this hope, pressure, or a real signal?
  • Are you filling in a gap the company should be filling for you?

Evidence I have

0
Nothing here yet.

Assumptions I'm making

0
Nothing here yet.